Ethnic background, subtleties of emotionWe are a proven translator at the field of game contents and comics



If the phrasing used in the content is unnatural, we cannot employ it, even if the content itself is impressive. Natural phrasing is an important aspect of communication. BOOX has an excellent translation staff skilled in subtle expression, ready to meet the expectations of our clients.


Games & Comics

The translation businesses that ROOX has been involved in so far include games, comic books, and picture books. Empathy plays a key role in much of that content. We are proud of our important role in presenting such great works in appropriate forms to each country.



Translation by ROOX is not simply word-to-word. For example, illustrations, or images like photos and illustrations tend to reflect “our own national character”. The Japanese concept of “kawaii” is recognized throughout the world, but it is only “Japanese-style cute,” and so differs from that which is considered to be “great” in other countries. ROOX, through collaboration with partner companies in other countries, will also provide advice on illustrations and photos.